Although SlateTec Inc. has been in the lightweight slate roofing industry for 12 years, it took the right ownership and business plan to make it in today’s economy. With giant corporations and tough opposition around every corner, SlateTec needed to find an edge on the competition.
What they found was that simply being honest and portraying themselves for what they were was the key to success. SlateTec was never a huge corporation or firm, and never wanted to be one. They take pride in personal communication with clients and small business service ethics that win over customers on a personal level and succeed on a business level.
Since the word got out and the calls started coming in, SlateTec Inc. announced the employment of several veteran sales representatives across the country. These reps are trained and certified with the product and are eager to get started.
“We are excited to have these guys in the field with our product and to continue spreading the word about SlateTec,” said Mike McDonough Sr., president of SlateTec. SlateTec also introduced a new website (http://www.slatetec.net) this month, which has much more features and information than the previous site. “The new site is a lot more user-friendly and caters to high-end homeowners, roofing companies, and architects looking for slate roof options,” according to Michael McDonough, Mike’s son, and marketing director.
The patented SlateTec roof system layers the highest-grade slate (grade S1) over a recyclable high-tech signature interlayment to reduce roof weight, and amount of slate used, by approximately 40 percent while producing a roof “made of natural slate and looking exactly like a traditional slate roof,” according to McDonough.
“Our simple process reduces roof weight to the level of asphalt or wood shingles without compromising the aesthetics and durability of natural slate. Homeowners, contractors and architects now have the option of quickly and easily replacing asphalt or wood shingles with beautiful long-lasting slate,” he said.
In the past, switching a roof from asphalt shingles to slate required improving the roof structure to support the greater weight of stone. (Clay and concrete tiles are similarly heavy.) The cost and time of this work typically either deterred homeowners or led them to synthetic slate, which is lighter.
SlateTec is priced similar to imitation slates and the few complicated lightweight slate methods presently available.
“Weight and price are comparable to synthetics, but we supply natural S1 grade slate – we are greener – and the roof will last up to 100 years, versus 50 years, and it will look identical to a traditionally installed slate roof,” McDonough added.
“The curb appeal is unequalled. And with our simple installation process, any roofing contractor can now install natural slate,” he said.
SlateTec also licensed its weight-saving roof technology to Ludowici Roof Tile, the largest clay tile manufacturer and maker of the finest clay roof tile for over 123 years, for use in the new TileTec clay tile roof system, exclusively offered by Ludowici.
The environmental impact of SlateTec roofs is low, largely due to their long life: 75 to 100 years. This is twice that of cement tiles and three or four times that of wood and asphalt. Roofing systems with shorter lifespans generate more negative impacts over time because they must be replaced more often. Long lifespan also decreases lifetime cost